UNLEASHING BUSINESS GROWTH

WITH MARKETING AUTOMATION

Bridge all gaps with our automation methodology and watch your business grow.

About MBI

My Business Integrated is a software integration company that focuses on providing top-notch services to our clients. We don’t just offer cutting-edge software, we also provide the backup support you need to thrive with it.

We are a group of passionate people who absolutely love what we do. We believe that our team is the driving force behind our success. Our experts have integrated some of the world’s largest brands and have led the way in modern industry advancements.

When you choose to work with us, you’re not just getting access to state-of-the-art software but also collaborating with the industry’s leading professionals. So, if you’re looking for a partner who is as passionate about your success as you are, look no further than My Business Integrated.

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GrassWorx LLC
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Hermann Wurst Haus
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Cablevey Conveyors
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Case
Studies

MBI Compatibility Criteria

We use our “Compatibility Criteria” tool to qualify potential clients and track our marketing activity. It can also serve as a template or agenda for discussions, determining the scope of engagement, qualifying prospects, or as an “Entry Engagement” sales presentation.

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Let’s Find Out The Best Way To Integrate 

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Marketing Automation

Marketing automation refers to software platforms designed for organizations to automate repetitive tasks. Marketing departments, consultants, and part-time marketing employees benefit by specifying criteria and outcomes for tasks and

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What is marketing automation and how can it benefit my business?

Marketing automation refers to the use of software tools to automate repetitive marketing tasks and processes. This can include things like sending automated emails, creating personalized landing pages, and tracking customer behavior across multiple channels. Marketing automation can benefit your business by saving time and resources, improving efficiency and accuracy, and delivering more personalized and targeted marketing campaigns.

What features does MBI platform offer?

At MBI, we offer a wide range of features designed to help businesses streamline their marketing efforts. Some of the key features of our platform include email marketing automation, integrated lead generation and management, PPC advertising, advanced analytics and reporting, and integrations with other marketing tools like CRM systems and advertising platforms.

How does your pricing structure work?

Our pricing structure is based on a monthly subscription model, with pricing tiers based on the number of contacts in your database and the specific features you need. We offer flexible plans to accommodate businesses of all sizes and budgets, and we are always happy to work with our clients to customize their plans and ensure they are getting the best value for their investment.

How can I integrate your marketing automation platform with my existing systems and tools?

The MBI platform is designed to be highly flexible and customizable, with a wide range of integrations available to help businesses connect their marketing tools and systems. We offer integrations with popular CRM platforms like Salesforce and HubSpot, as well as social media platforms like Facebook and LinkedIn and advertising platforms like Google Ads and YouTube Ads. Our team of experts is always available to help businesses set up and optimize their integrations to ensure they are getting the most out of their marketing automation efforts.

Marketing Automation

Marketing Automation refers to the use of software to automate marketing and sales engagement processes.

The goal of a well-implemented Marketing Automation platform is to unite your Sales and Marketing Teams efforts to more efficiently and effectively drive more leads, increase conversions and grow revenues.

Account Based Marketing

ABM has become popular among marketers in recent years, although at initially, we had our doubts.

Launching an account-based marketing or sales program involves many moving pieces and frequently calls for original content, novel procedures, and novel technologies. During the past 20 years, every customer we’ve worked with has said they want to establish an account-based marketing campaign but don’t know where to begin.

B2B Mass Email Marketing

Most marketers have been claiming for years that B2B mass email is ineffective. They will inform you that no one wants prospecting emails and that using bulk emails to acquire customers would only damage your brand and reputation. They are the same individuals who promote inbound marketing as the only method of doing business.

MBI is here to inform you that employing B2B mass email for prospect acquisition and brand exposure is completely incorrect.

Sales Automation Cold Email

Sales Automation or Cold Email Marketing is a campaign tactic used mainly by B2B sales and marketing professionals who want to automate their lead generation efforts. These campaigns use automation technologies that connect to your existing email account to send a series of text-based emails to contacts who match their ideal customer profile (ICP).

Integrated Lead Generation

Sales Lead Automation has developed an integrated lead generation service that incorporates a web tracking solution integrated with our mass email marketing and sales automation technologies.

Market Research

Market research may help educate the entire firm on the problems and challenges your market encounters, impacting everything from your go-to-market strategy and product development to customer service. This is similar to how an ideal customer profile can help onboard new sales people.

PPC Advertising

Pay Per Click, or PPC, is a tactic employed in the advertising and marketing sector. With sponsored search management and advertising, it aids businesses in reaching their target audiences and building their brands. You can run online advertisements to promote your goods or services, but you only get paid when a potential buyer clicks on them.

What precisely are PPC services, then? You can increase your brand’s visibility online by using the pay-per-click service, which is not limited to Google. All social media sites, including Facebook, Instagram, and LinkedIn, support the paid advertising system.

Website Development

For a business to succeed, having a professional and well-optimized website is essential. It is more appealing and user-friendly thanks to the design and code. You need a well-designed website if you want to have a strong online presence.

SEO

The goal of SEO is to convince Google, Bing, or Yahoo—the intermediaries between you and search traffic—that your website deserves to be displayed. Understanding what Google is now favoring and adapting your SEO approach to fit that are the challenges.

Content Marketing

Creating engaging and relevant content is critical
to your sales and marketing success in today’s market.

Being relevant is key to successful content marketing. As long as it’s relevant and helpful, most prospects don’t mind receiving unwanted content.

Website Visitor Tracking

Website visitor tracking software typically focuses on capturing three categories of data: website analytics, user behavior, and visitor identity. While some solutions provide high-level traffic overviews and navigation paths, others can give in-depth user insights using advanced technology.

This insight into your website visitors is crucial in any marketing strategy but essential for supporting your lead generation efforts.

Website Translation

If you are doing business in different countries, then it’s a good idea to translate your website into domestic language, as it may result in increased web traffic and potential sale increase.

YouTube Optimization

YouTube is the second-largest search engine in the world behind Google, making it vital to dominate if you want to gain access to a sizable consumer base.

Main goal of YouTube Optimization is to generate more video views, increase subscriber amount, generate higher CTR on the videos, as well as on the links in the video descriptions.

LinkedIn Marketing

LinkedIn automation software tools are designed to automatically view profiles, send out connection requests, send follow-up messages, and any other activity you would otherwise have to perform manually on the LinkedIn platform.

Absolute Compatibility Criteria (Must Have)

To effectively target and concentrate our efforts on the “right” clients, we seek individuals or organizations who:

  1. Sign a one-year minimum service agreement at $.
  2. Make a minimum project investment, yielding $ gross profit.
  3. Launch, rep, or distribute NEW products/services, including their own.
  4. Have 2-15 salespeople or distributors.
  5. Serve customers who require their expertise for both making purchase decisions and implementing, using, or applying their products or services.
  6. Engage with customers in a highly interactive and consultative manner, exhibiting top-notch social skills and cognitive abilities.
  7. Manage complex sales, including lengthy selling cycles, high dollar amounts, and multiple influencers and decision-makers.
  8. Have some fundamental marketing technology in place, including a website.
  9. Have an actual marketing budget, or the willingness to assign one.
  10. Have a sense of urgency regarding sales and marketing efforts.
  11. Lack the internal resources to handle the services we provide and are disinclined to in-source them.
  12. Take ownership and collaborate with us in the project.
  13. Understand the importance of experimentation and long-term commitment.
  14. Provide us with scalability opportunities by enabling us to apply our work product in multiple regions or replicate our turnkey system with similar clients.

Optimal Compatibility Criteria

Our best clients…

  1. Multi-year commitment in $.
  2. Invest in services such as Content as a Service (Caas), Data as a Service (Daas) and Review Management.
  3. Have a website presence, but lack effective local search optimization, contact forms, and quality custom content that drives search ranking.
  4. Need to improve sales performance without adding more staff.
  5. Need a “sell-direct,” “bottom-up” marketing strategy.
  6. Have an under-utilized or non-existent CRM system.
  7.  Are not doing lead generation from within their CRM system.
  8.  Are not doing outbound communication from a MANAGED DATABASE of prospective clients or customers, i.e. they need “data as a service”.
  9. Not aggressively soliciting, monitoring, and managing customer “reviews”.
  10. Want to leverage their brand in new ways.
  11. Have an in-house marketing person who is committed to generating sales leads and closed deals.