Website
Visitor
Tracking

Get valuable insights into the actions and preferences of your website visitors.

What is Website Visitor Tracking and Sales Intelligence?

Welcome to MBI’s Visitor Tracking, where we provide a comprehensive solution for capturing and analyzing visitor data on your website. Our software focuses on three critical areas: website analytics, user behavior, and visitor identity, with advanced technology that offers in-depth user insights.

Our software goes beyond the basics of providing high-level traffic overviews and navigation paths. We provide your team with the contact data needed to reach out to prospects who visit your site, making it easier to identify opportunities, book meetings, and close sales.

This kind of insight into your website visitors is crucial for any marketing strategy, especially when it comes to supporting your lead generation efforts. 

Why is Website Visitor Tracking so Important to Sales?

Ideally, when someone visits your website, they love what they see and want to leave their contact details to get more information. However, the reality is that only 2% of visitors take that step. This means that without website visitor tracking, you’re missing out on the vast majority of potential leads.

This is where MBI’s tracking software comes in. By monitoring your website activity and tracking online behavior, we can provide valuable insights and contact information for companies and people that may be interested in your offerings. With this information at your disposal, you can increase your chances of closing more sales and growing your business.

Company Name, Address, Location

Pageview details and time spent detailing the buyer’s interest

Possible Contacts – Names, Titles, Phone Numbers, Email Address

What are the Data Points that Web Tracking Provides?

Our website visitor tracking solution provides more than 40 data points, including the following:

Keyword & Referral Source

Campaign Information

Intent Data

What are the Data Points that Web Tracking Provides?

Our website visitor tracking solution provides more than 40 data points, including the following:

Company Name, Address, Location

Pageview details and time spent detailing the buyer’s interest

Possible Contacts – Names, Titles, Phone Numbers, Email Address

Keyword & Referral Source

Campaign Information

Intent Data

How Does Website Visitor Tracking Work?

Most tracking solutions or software use a reverse domain name system (rDNS) and a website script to collect data on website visitors. A reverse DNS lookup involves querying the domain name linked to a specific IP address.

DNS, or the Domain Name System, translates human-readable domain names (such as www.amazon.com) into machine-readable IP addresses (such as 192.0.2.44).

By identifying the IP address and domain of a website visitor, it is possible to identify the individuals who work for those organizations. For instance, our database contains nearly 900,000 contacts of people who work for Amazon.com in the United States.

Can You Track Contacts and Companies Separately?

Yes, if a contact has previously visited our website, filled out a form, or clicked on a link in our email campaigns, we can distinguish between the person and the company associated with the domain and IP address.

How Can Website Tracking Improve Your Sales and Marketing Efforts?

Rather than relying on broad criteria such as job title, industry, location, or company size, website tracking enables you to identify individuals who are genuinely interested in your product or service. Adding these visitors to your lead generation efforts can help you generate more effective leads.

Additional Benefits of Tracking Website Visitors

Implementing website visitor tracking on your B2B website has several benefits. Firstly, it provides your team with real-time insights into your website visitors, enabling you to reach out to prospects faster and convert them into customers. This data can significantly reduce the time it takes for your sales team to identify and pursue potential customers.

In addition to standard analytics, you can also receive real-time alerts when prospects return to your site. These alerts provide more than just IP addresses and general information, as they include actionable data such as contact information, further reducing the outreach time of your sales team.

Game-Changing Data

Our global database contains over 680 million B2B contact records, all double-checked for accuracy to ensure the highest quality contact data.

Here’s a breakdown of our database:

  • 164 million-plus professional emails
  • 2.8 million deterministic emails
  • 125 million phone numbers
  • 29 million cell phone numbers
  • 94 million personal emails

Our data quality ensures that you can confidently reach out to the right person at the right time, whether it’s via email or phone call. You can trust that your email will be delivered, or your phone call will be answered.

We are so confident in our data that we offer a contact confidence score for each contact downloaded. If a contact record doesn’t have a quality score above 50 points, you aren’t charged for downloading this contact record. This quality allows you to send those introductory emails or direct calls to the right person at the right time with confidence that your email will be delivered or your phone call is received or answered.

Why is MBI's Website Visitor Tracking Solution the Right Choice?

Tracking website visitors can be expensive and often requires long-term contracts. However, with MBI’s Visitor Tracking Solution, you can enjoy cost-effective options that cater to your specific needs – whether you’re a small business or a large enterprise. Our ROI is significantly higher than our competitors, so you can rest assured that you’re getting the most bang for your buck.

We understand that analyzing website visitor data can be overwhelming, so we’ve designed a comprehensive dashboard that does the heavy lifting for you. With easy-to-use filters and the ability to save and reuse searches, you can quickly and easily access the information you need. And if you’re still feeling unsure, our experts are here to provide one-on-one support to get you up and running smoothly.

Start Tracking Potential Customers