Marketing Automation

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Marketing automation refers to software platforms designed for organizations to automate repetitive tasks. Marketing departments, consultants, and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software, which increases efficiency and reduces human error. With marketing automation, you can easily manage the targeting, timing, and content of your outbound marketing messages in response to prospects’ actions and behaviors.

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Marketing Automation

Marketing automation refers to software platforms designed for organizations to automate repetitive tasks. Marketing departments, consultants, and part-time marketing employees benefit by specifying criteria and outcomes for tasks and

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