SEO is Search Engine Marketing

Search Engine Marketing is the strategy of ranking higher in search results by focusing on specific keywords. In general, the earlier (or higher ranked on the search results page), and more frequentlya site appears in the search results list, the more visitors it will receive from the search engine’s users. We provide the information you […]

Are you competing against yourself in Google?

This is the first in a series of blog posts titled “The Top 5 Things You Can Do to Improve your Organization’s Organic Search Ranking.” Over the years we’ve completed hundreds of SEO audits for clients. The first thing we check for is whether a web site is competing against itself in Google. If this […]

Understanding Backlinking for SEO: The Do’s and the Don’ts

When I talk with prospects and clients our conversations usually include standard SEO topics such as keyword phrases, content writing, competitor analysis, social media, analytics and the one topic that ‘links’ all these together – backlinking. That is, incorporating keywords into backlinks, writing press release content with backlinks, out-backlinking the competition, using social media as […]

Cold Hard Facts about Organic Search

Over the past two weeks I’ve read numerous blog posts and articles written by SEO professionals who claimto be able to predict the future of organic search. Blogs titles such as, “My SEO predictions for 2011” or“What’s important for Organic Search in 2011” or “The Future of SEO”. Although these insights can be useful, let’s […]

Choose the Right Keywords – Workbook

Want to know how to choose the right keywords? Download and review this workbook prior to our Webinar. We will discuss how to select and implement the keywords, phrases and questions that are relevant to your brand and services. Keywords are money words. One of the most important decisions you need to address is choosing the […]

Impact on Revenue of Not Ranking In the Top 10 in Google

I regularly get asked the question, “What really is the impact on my business of not ranking in the Top 10 in Google?” The truth is I have absolutely no idea. The reality is I guarantee the impact is significant enough for you to care. In this post I’ve applied math to some well-known, published […]